You may have been watching the Republican debate on February 6th and felt a moment of déjà vu while listening to Marco Rubio rail on Barack Obama. If you didn’t watch the debate, you likely have heard of Rubio’s “glitch” as it’s been dubbed (and mocked by a Twitter account, Marco Rubio Glitch). This suggests Rubio has been revealed to be robotic, programmed or that he is otherwise non-human. Rubio’s repetition of almost exactly the same line four times (and twice in a matter of minutes under pressure from Chris Christie), pulled back the curtain on the difference between rhetoric and pure bullshit.
Repetition is a powerful rhetorical strategy that, explained by any rhetorician’s best buds, Perelman & Olbrechts-Tyteca, increases the feeling of presence in an audience. Done well, repetition sticks in our heads like the chorus of “Who Let the Dogs Out” has been stuck in mine for the past fifteen years. Political oratory would lose one of its most powerful rhetorical devices without repetition. Think to our most famous American speeches: MLK, Jr’s “I Have a Dream,” and FDR’s “I Hate War,” for example. In Obama’s 2011 jobs bill speech, he repeated the line, “Pass this jobs bill” eight times (found, surprisingly, in a rhetorical analysis of the speech on Forbes.com). Of course, advertisers also know well the power of repetition, doing whatever they can to make a jingle stick, and this lesson can be deployed in many other situations where we seek to gain the adherence of minds (as George Costanza knows well).
So why did Rubio’s repetition fail so miserably?
In his 1939 essay “The Rhetoric of Hitler’s Battle,” Kenneth Burke sought to look past the common phrases associated with Adolf Hitler: “evil,” “twisted,” and “monster.” He did not ignore Hitler’s abominable actions but instead proposed that we should “try also to discover what kind of ‘medicine’ this medicine-man has concocted…if we are to forestall the concocting of similar medicine in America” (149). Burke wrote that Hitler found a remedy or cure for what ailed the German people after the economic collapse following World War I. Burke told us to observe the “cards [left] face up on the table” and “inspect [his] magic” (150).
I do not intend to attempt to illustrate a clear comparison between the actions of Adolf Hitler and Donald Trump as doing so would ignore the situation at-hand: Trump’s suasory. Instead, I aim to take a look at Trump’s “cards” in an effort to understand why and how Donald Trump has become popular within right-wing politics. Doing so may allow us to better understand Trump’s rising popularity as a result of his manipulating of bodies: human bodies, bodies of power, and the body politic. Burke sets up his essay in four sections. I have set up this post using the same sections in an effort, not to simply repeat Burke’s writings, but to illustrate Trump’s successful attempts to persuade voters and potential opportunities for us to critique his dangerous approaches to solving the problems we face.
Over the past few months, Black Lives Matter (BLM) supporters have disrupted political rallies held by Bernie Sanders and Hillary Clinton. One supporter was attacked and wrestled to the ground at a Donald Trump event. The increased in popularity of the BLM movement has provoked controversy over the name black lives matters and of their motives. BLM supporters have been very aggressive both in promoting their cause and confronting those (both supporters and opposers) who fail to use the group’s name correctly. Read more…
In a recent speech, which marked the end of his time at the U.N. Climate Change Conference in Paris, President Obama tried to be frank.
“I’ve come here personally, as the leader of the world’s largest economy, and the second largest emitter” the President stated in speech you can find here. “That the United States not only recognizes our role in creating this problem, we embrace our responsibility to do something about it.”
And while it is refreshing (pun intended) to hear the nation’s leader owning up and committing to work toward a legally binding agreement for cutting carbon emissions, he took an interesting rhetorical route to get there.
He compared the Islamic State (ISIS) to global climate change.
Mt. McKinley is the highest point in the U.S. And so is Denali.
Funny enough, they’re also both located in Alaska.
And here’s a picture of both.
Yes, they are the same mountain. But on a recent trip to Alaska, President Obama took the opportunity to erase the McKinley bit and replace it with Denali.
Same mountain, new moniker. So what’s the big deal? Read more…
Target recently announced some changes to their stores. No, it’s not the rumored addition of a bar serving alcohol (though my fingers are really crossed for this one); the company is in the process of removing gender-based signage indicating that certain merchandise is either for boy or girl children. In response to some customers who felt “frustrated or limited” by Target’s signage, Target released the following statement: “We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home, or Entertainment, suggesting products by gender is unnecessary.” The full statement can be found here.