COTD: Rick Perry’s West Wing
Departmates of mine are taking a class on intertextuality, and so I’ve been occasionally mulling over the rhetorical significance of borrowing from one text to create your own. Borrowing might be too vague a word to describe academic intertextuality, but it’s the one that seems to fit former governor and former GOP front-runner Rick Perry’s recent ad.
Much as I enjoyed the tongue-tripping “America’s jobs governor” (at 0:18), the Pittsburgh shout-outs, and the image of a girl literally playing with fire (at 1:40), what first caught my attention was the familiar nature of the extra-textual features: the flags, the music. Tell me it’s not mimicking the opening credits to The West Wing:
Why would a conservative borrow from Sorkin’s chimerical haven of liberaldom? Perhaps I’m over-reading—how many left-wing, latte-drinking, dyed-in-the-wool Democrats are going to consider Perry (non-ironically, that is)? But then again, what are Perry’s other generic options? The opening to 24 always comes off as a game show with guns.
And doesn’t Perry have that covered?