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Catch of the Day: So Long, Netflix, and Thanks for All the DVDs

September 20, 2011

Are you befuddled by Netflix‘s recent announcements? Irate over Netflix’s price increases and/or inane naming of Qwikster? In the mood for schadenfreude because Netflix is in deep trouble with a lot of subscribers? This Catch of the Day has something for everyone!

You should skip to 2:53 for Reed Hastings’ final apology about how Netflix handled the communication of these changes, not the changes themselves. This fake-left is a pretty common move in apologies, leaving the audience of current and potential subscribers to weigh the importance of Netflix’s communication against the importance of the changes. Here’s to the role of rhetoric in everyday consumerism!

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